NEWS17 November 2009

Media measurement coalition updates request for information

Data analytics North America

US— The Coalition for Innovative Media Measurement has issued a revised request for information on set-top box measurement following a meeting with leading data suppliers earlier this month.

The group of media agencies and owners says it is seeking to fund multiple projects that involve the collection and analysis of viewing data gleaned from digital set-top boxes (STBs) and has asked suppliers of such services to pass on their methods.

Questions largely focus on the processes involved in STB measurement, but the coalition also asks for information on the metrics that companies report, how long it takes to deliver programme and commercial viewing data and whether their current reporting systems can “interface” with media-buying systems offered by the likes of Donovan and MediaBank.

For now it seems STB is to be the coalition’s main focus. It says work in its other area of interest – cross-platform video measurement – “will be addressed shortly”.

Nielsen, TNS, Rentrak, Tivo and TRA met the coalition in New York last week. Interested parties have until 4 December to answer the STB request for information, details of which are available here.