NEWS27 March 2019
CANADA – Consumer intelligence firm Maru/Matchbox has launched a tool to measure implicit and explicit responses to advertising.
The Creative Insights tool can evaluate any type of ad or brand communication across video/TVC, print, digital, OOH, social and radio.
It uses a framework and benchmarks to identify which ads will be most effective.
Todd Trautz, chief innovation and solutions, Maru/Matchbox, said: "Companies spend tons of money on advertising, but only one-third of ads work. Making effective ads is about winning consumer’s hearts and minds, and the creative accounts for three-quarters of the impact."
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