NEWS25 April 2018
UK – Market and customer insights company Maru Group has launched Maru/Blue, a panel business with respondents in Canada and North America.
Formerly part of Maru/Matchbox, Maru/Blue will offer brands access to profiled respondents, with panel communities including Maru Voice Canada and Springboard America.
The company will be headquartered in Toronto and led by Rob Berger, formerly managing director of marketing communities at Maru/Matchbox. Berger will report to Maru Group chief executive Ged Parton (pictured).
Parton said: “The Blue business has exceptional foundations given the size of our active respondent base and the deep longitudinal history. By providing access to relevant, quality, well-profiled market communities, Maru/Blue is able to provide our clients with rapid and effective insights to guide their business strategies.”
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