NEWS26 August 2010

MarketShare Partners snaps up JovianData

M&A North America

US— Marketing analytics agency MarketShare Partners has acquired business intelligence and data analytics firm JovianData.

MarketShare says it was attracted to the company for its technologies, which boast the ability to run “complex queries on massive data sets in seconds”.

This type of analysis can be used by marketers to make quick adjustments to campaigns while in-flight if necessary to optimise results, says JovianData.

MarketShare CEO Wes Nichols (pictured) said: “JovianData will enable us to analyse larger data sets faster and more efficiently, which will ultimately lead to a very precise, real-time simulation and optimisation across offline and online marketing.”

JovianData has employees in the US and India, and both sets of staff will join the MarketShare Partners team. Co-founder and CEO Parveen Jain takes a seat on the MarketShare board of advisors.

Jain said: “This is the right move for JovianData. MarketShare Partners is the thought leader in predictive modelling and cross-marketing optimisation and has very strong momentum in the marketplace.”

Terms of the deal were not disclosed.