This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS16 October 2009

Marketshare inks Compass deal with Ogilvy & Mather

New business North America

US— Marketing analytics firm Marketshare Partners (MSP) has inked a deal with Ogilvy & Mather to broaden the advertising agency’s analytical offerings.

The partnership gives Ogilvy & Mather (O&M) access to Compass, Marketshare’s outcomes-based analytics software tool.

Compass claims to provides “quick, scientific proof” of the effectiveness of a client’s marketing spend and can also be used for the ongoing allocation and optimisation of a marketing budget.

Dimitri Maex, head of O&M’s global data and anlytics practice said: “With the MSP partnership we will be able to provide our clients with an objective way to allocate their marketing budgets across geographies, segments, marketing tasks and media.”

Marketshare’s co-founder and CEO Wes Nichols (pictured) believes the deal will create “a compelling offering to Ogilvy’s clients to help them reach their business objectives”.

@RESEARCH LIVE

0 Comments