The fourth qualitative specialist to join Marketing Sciences in the past two years, Curtis joins having been a freelance research consultant for the last six years advising a range of FMCG companies on packaging, product and sensory testing and shopper behavior.

Prior to this, Gerald was a director at the Ashdown Group working across the FMCG, IT, financial, automotive and telecoms sectors.

Marketing Sciences managing director Jane Rudling said: “We’re expanding our services in response to the strong demand we’re experiencing from our clients, especially across our core sectors of FMCG and retail.  We want to build on this and, with Gerald’s experience, drive further growth as we look to achieve strong half and full year results.”