NEWS16 January 2013

Market Strategies International names Orians COO

North America People

US — Market Strategies International has appointed Kantar’s Kevin Orians as chief operating officer. He will report directly to the company’s president George Wilkerson, with immediate effect.

Orians (pictured) joins Market Strategies from Kantar Operations, where he served as executive vice president, North America overseeing the US merger of TNS and Kantar. In his new role, he will be responsible for the overall effectiveness of the company’s research services, quality, analytics and research management functions.

Prior to Kantar, Orians served TNS as senior vice president of operations. At Market Strategies, he will be based in Livonia, Michigan. His appointment comes a week after the company announced it has opened an office in Singapore.