NEWS29 May 2020

Market research industry wellbeing study launched in three countries

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UK/US/AUSTRALIA – MRS, the Insights Association and the Research Society have launched a survey on mental wellbeing in market and social research during Covid-19.

Woman holding head while seated at desk

The survey, which will be supported by Opinium, will examine the impact of the pandemic across the UK, US and Australia, and look at how workplaces can support their staff.

Guidance and recommendations will be drawn up based on the study’s findings, and the survey closes on 11 June.

The study will build on a report from MRS and Opinium in July 2019, called Opening the Conversation: Mental Wellbeing in Market Research, which found that 85% of research practitioners had struggled with their mental wellbeing in the previous year.

The latest research is being conducted in accordance with the MRS Code of Conduct 2018 and the UK Data Protection Act 2018, and a summary of the results will be published on the MRS website.

Jane Frost, chief executive of MRS, said: “Understanding the impact of coronavirus specifically will help us to support companies and professionals as they work to rebuild after the crisis, address the vital issue of mental wellbeing and develop practical programmes to improve matters where necessary.”

James Endersby, managing director of Opinium, said: “Everybody has mental wellbeing and we all need to ensure we nurture it, as we do with our physical health.

“If you don’t measure it, you can’t help improve it, and our insights will help accelerate change in our sector at a global level.”

Melanie Courtright, chief executive of the Insights Association, said: “Many people remain uncomfortable talking openly about mental health, especially in the workplace. But it is a growing concern, and one which many experts believe has been exacerbated by the pandemic.

“Information and understanding are the most powerful means to boost empathy.”

Elissa Molloy, chief executive of the Research Society, said: “Gaining an understanding of how the crisis has impacted the mental health and wellbeing of the sector will inform how we move forward to create new work environments to best support our people.

“It will also assist in breaking down the stigma associated with mental health issues.”

Those working within the market and social research sector in the UK have until 11th June to participate in the survey