NEWS1 March 2012

Market Force Europe begins continental expansion


UK— Customer intelligence firm Market Force Europe, formerly Retail Eyes, has embarked on an expansion into mainland Europe after signing the lease for a new office in Paris.

CEO Tim Ogle (pictured) told Research the company will open the office at the end of the month. It already has a panel of 20,000 respondents in the country and a small roster of new clients to work, with as well as some existing multinational customers with an interest in the market.

An office in Madrid is set to open at some point in the second quarter of this year and after that, Ogle said, the firm would consider branching out into Italy, then Germany and on into eastern Europe.

Retail Eyes became Market Force Europe when it was acquired by Market Force Information in September last year.