Market Cube and SociaLabra join forces for new service

The tool allows researchers to use text and rich media in questions, mimicking the way consumers use the web. Researchers can also use their own survey tools with the audiences provided.

Aditya Raj, principal of Market Cube, said: “This collaboration with SociaLabra combines its innovative software with our advanced and cost-leading approach to enabling market researchers everywhere.”

Nearly a dozen brands and researchers have tested Market Research Cloud’s features in a closed beta program using real market research studies. An open beta will be announced shortly and SociaLabra is seeking early adopters to test the first full release of the software.