Maritz buys media analysis firm Evolve24
Evolve24 looks at consumer perceptions of brands, products and services, and will contribute to Maritz’s customer satisfaction work. Its clients include Yahoo, Ford and MasterCard.
The firm, headquartered in St Louis, Missouri, also provides primary market research services, allowing clients to combine media analysis data with findings from surveys and focus groups.
Founder and CEO Anthony Sardella (pictured) said he was proud to be joining a company that is adapting and aligning itself with changing market conditions.
Terms of the deal have not been disclosed.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments