Malone joins tmc from Razorfish where she was the associate director for account planning and will be responsible for contributing to the company’s thinking and working across clients to develop insights and promote the company’s qualitative research approach.

Co-founder of tmc Anita Black said: “Our mission is to uncover and develop magnetic ideas to build global brands and businesses, and Gayle’s professional background and her ability to get under the skin of client issues is a great combination to feed our growth through delivering high quality, high value research and consultancy.”