Magid appoints Flynn as SVP

Prior to joining Magid, Flynn (pictured) led business development at CMI Research, where he developed its behavioural and decision sciences practices. He has experience of designing and implementing strategic programmes for global B2B and B2C companies.

Before taking the CMI role, he held a variety of insights, sales and consulting roles including with Coca-Cola, YP.com, Nielsen NeuroFocus, Kantar Millward Brown. 

Flynn will be based in Atlanta.

Craig Wax, executive vice-president, who leads Magid’s consumer products and services practice, said: "Building on Magid’s deep understanding of human behaviour and the factors that drive decision making, Steve will deliver valuable strategic consulting to companies in financial services, retail and CPG."