NEWS18 January 2010

Luma partners with Research Now for Add+Impact 2.0

Asia Pacific New business

AUSTRALIA— Ad research agency Luma has struck a partnership with panel provider Research Now to offer advertisers a new online creative testing tool.

Called Add+Impact 2.0, the tool is an online-only variant of the original Add+Impact product, which was developed by Luma for on- and offline ad testing.

Under the terms of the partnership, Research Now will field Add+Impact surveys to members of its online panels covering 36 countries, while Luma handles the analysis and reporting.

Luma managing director Sally Joubert (pictured) said: “This is the most significant development for Luma. It means we can test ads for clients anywhere in the world in a way that is more cost-effective than ever before.”