Luma partners with Research Now for Add+Impact 2.0
Called Add+Impact 2.0, the tool is an online-only variant of the original Add+Impact product, which was developed by Luma for on- and offline ad testing.
Under the terms of the partnership, Research Now will field Add+Impact surveys to members of its online panels covering 36 countries, while Luma handles the analysis and reporting.
Luma managing director Sally Joubert (pictured) said: “This is the most significant development for Luma. It means we can test ads for clients anywhere in the world in a way that is more cost-effective than ever before.”
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