NEWS1 February 2013

Lorien Connect to be renamed TTi Global


UK — Lorien Connect is rebranding as TTi Global – research division, with immediate effect. The move comes three years after the full-service agency was acquired by US-based training and staffing firm TTi Global.

Explaining the move, European MD Nick Pratt said: “Since 2010 our teams have been working together aligning our processes, technology and systems. Our new identity brings us in harmony with our sister locations throughout the world. Coming under the TTi Global banner will provide us with uniform branding and enhanced brand recognition with each of our customers throughout the world.”

The rebrand will be applied to all aspects of the Lorien business over the coming months, including a new website under the full TTi branding. Teams and offices will all remain at the same locations.

Lori Blaker, president and CEO of TTi Global (pictured), said: “It is the right time for Lorien Connect to come under the TTi Global banner. Rapid expansion across the globe demands a unified identity and our corporate image needed to reflect this global footprint.”