NEWS14 March 2011

London Broadcasting Company signs up for Rentrak ratings

New business North America

US— Texas-based London Broadcasting Company has signed up to use Rentrak’s StationView Essentials audience measurement service in two new local markets.

The broadcaster will now receive ratings for its CBS affiliate KYTX in Tyler and NBC affiliate KCEN in Waco, and has signed a multi-year renewal for ABC affiliate KBMT in Beaumont.

Chief operating officer Phil Hurley said: “London Broadcasting values the outstanding relationship we’ve built with Rentrak and we look forward to using Rentrak’s advanced TV database currency to make better programming, marketing and promotions decisions with our station partners in these markets.”