LivingLens adds to video analytics capability

The company has added aggregate level multi-media analysis and intelligent code frame creation.

So as well as being able to search and navigate to exact moments of relevant multi-media content, users can analyse the content at an aggregated level to understand trends such as key themes and sentiment levels.

Intelligent theme categorisation means users can group themes according to their business needs. This ‘intelligent code frame’ creation particularly supports the use of video in quantitative and customer experience programmes. The interactive analysis tools mean that users can visualise their multi-media content as structured data.

Carl Wong (pictured), LivingLens CEO, said: “Our goal is to transform how brands use their consumer generated multi-media content for insight generation. Our latest developments represent another step in removing the barriers for brands to use video at scale.”

The analytics module is available within the platform for both existing and new clients.