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NEWS15 December 2011

Live Nation acquires BigChampagne Media Measurement

M&A North America

US— Live Nation, owner of Ticketmaster, has acquired music audience measurement firm BigChampagne Media Measurement which tracks online listening and song downloading habits across social networks and music sites.

The BigChampagne team will remain in place and the firm will become a part of Live Nation’s analytics group where it will introduce business intelligence products for entertainment businesses, brands and lifestyle marketers.

Live Nation plans to use BigChampagne’s Ultimate Chart platform “to power social discovery, content relevancy and product personalisation” across its businesses.

BigChampagne founder Eric Garland (pictured) has been appointed general manager of LiveNation.com – a website for music fans to follow their favourite acts and get alerts about where they are performing next. Co-founder Joe Fleisher will serve as SVP of content and product strategy for the site.

Garland said: “From my first conversation with Live Nation, it was clear to me that this is the right place to dramatically evolve and extend what we’ve built. We’re connecting fans with things they’ll love that are happening nearby or soon, or both. Most importantly, Live Nation has assembled an extraordinary team and we are honoured to be invited to join them.”

As well as Ticketmaster.com Live Nations owns Live Nation Concerts, Front Line Management Group and Live Nation Network.

@RESEARCH LIVE

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