NEWS6 June 2011

Lightspeed Research unveils custom panel and MROC service

North America

US— Lightspeed Research has launched a custom panel and online community service, offering clients access to bespoke groups of respondents.

The firm said its new Lightspeed Engage service allows companies to target respondents in 25 countries across the Americas, Europe and Asia Pacific, building customised panels to meet their particular requirements.

SVP of custom panels Leslie Warshaw said: “Whether it’s an ad hoc panel testing a new concept in France or a community that is helping shape a new advertising campaign in Asia, brands want access to global consumers whenever and wherever they need them. In a single platform, Lightspeed Engage provides at-the-ready panels and/or fully engaged communities comprised of high-quality panellists or community members that can be quickly activated and mobilised for product development, ad concept testing, message testing and much more.”