NEWS6 September 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Digital data collection company Lightspeed has introduced its mobile engagement app, LifePoints, in the UK and Australia.
LifePoints was first introduced in the US in June this year, improving the way surveys could be conducted as mobile use has grown.
Edan Portaro, executive vice-president strategic alliances and global strategy, Lightspeed said: “LifePoints is our cornerstone for engaging consumers in the moment and on the go. Via efforts such as our 90 Day Mobile Promotion and the expansion of our LifePoints app as a vehicle for delivering mobile surveys, we’ve seen the number of device agnostic surveys double globally since the US launch.”
LifePoints will roll out to additional markets through 2017 and 2018.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
DP Executive – Merlin
£30000–35000
Hasson Associates
Research Executive, Clientside role
£23000–32000
Resources Group
Qualitative Research Manager – Cultural & Brand Insights (Global Insights)
up to circa £40,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments