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NEWS29 January 2018

Lightspeed adds to US client team

News North America People

US – Digital data collection agency Lightspeed has hired digital media sales expert, Maggie Randolph, as account executive in its sales team.

Based in Chicago, Randolph (pictured) was previously senior account executive at media agency, Rise Interactive. She had also worked at ShopperTrak.

Her appointment is part of the company’s overall strategy to maximise its potential in the American market following the launches of Lightspeed’s mobile engagement app (LifePoints), its millennial panel (Vice Voices) and its programmatic network (Gravity Network) in 2017.

Christine Clark, senior vice-president, sales and business development, said: “We are delighted to have Maggie take on this vital role at Lightspeed; she brings a range of digital media experience and a keen sense of the US market. She’s passionate about the convergence of data, media and consumer research and understands the importance of integrating those solutions in today’s marketplace.”

@RESEARCH LIVE

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