NEWS10 May 2012

Libero portal taps ComScore for Analytix

Europe New business

ITALY— Web portal Libero has picked ComScore’s Digital Analytix to be its web analytics platform.

Libero CEO Antonio Converti said: “Our success in the Italian market is largely due to our understanding and adaptability to changing digital consumer behaviour. As such, we needed an analytics partner that would fully support the local Italian Audiweb standards and provide essential real-time analytics that will drive better monetisation of our property.”

Digital Analytix was born out of ComScore’s acquisition of web analytics provider Nedstat.