NEWS7 June 2016

Leicester City adds $135m to brand value but Man Utd remains top

Europe Financials Leisure & Arts News Trends UK

UK – Manchester United may have finished fifth in the Premier League but it has remained first in the world’s most valuable football brands, worth $1.17 billion (£793million) according to the Brand Finance Football 50.

Wembley football_Crop

This is despite failing to qualify for the Champions League and sacking its manager, Louis Van Gaal. However signing Jose Mourinho as its new manager, securing the FA Cup and continued growth forecast have kept it at the top of this table.

But this season has been all about Leicester City’s meteoric rise; its on-pitch success has been matched in its brand value which increased 132% – making it the fastest growing football club brand – worth £160m.

The new Premier League broadcasting deal sees Sky and BT Sport share the rights to the next three seasons’ games for more than £5.1bn, a 71% increase on the previous period.

This has boosted the brand values of all premier leagues clubs and meant Manchester United remained just ahead of a resurgent Real Madrid. On the back of its Champions League victory, and a lucrative new kit deal, its value rose 32% to $1.15bn.

Brand Finance chief executive David Haigh said: “Leicester’s success is something their existing sponsors will only have dreamed of and their return on investment has been spectacular.

"Armed with a thorough understanding of what its brand is really worth to potential sponsors, Leicester will now need to carefully manage the flood of offers and opportunities it receives to both maximise revenue and create partnerships that will reinforce the club’s brand as well as its bottom line.”

@RESEARCH LIVE

0 Comments