NEWS20 November 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
CANADA – Polling, market research and analytics firm, Leger, has released its own version of the Happiness Index following the purchase of two indices earlier this year.
Leger bought the Relative Happiness Index and Work Happiness Index from founder and creator Pierre Côté for an undisclosed amount in June this year. It is now revamping the index to better adapt to the digital market and will now be known as the Leger Happiness Index.
The Leger Happiness Index evaluates the general frame of mind of populations. It is consulted annually by more than 100,000 people who answer a variety of surveys across North America and Europe.
Leger is also unveiling its Daily Mood Index, a new product that measures trends in the population’s mood over time and its Happiness Index at Work to look at employee happiness.
Jean-Marc Léger, president of Leger, said: “We want to allow users to calculate their changing moods over time and every day. It’s a bit like the weather, this index now allows us to measure how the population of a given city, of a certain age, at any given time, is doing.”
Côté, now research director at Leger, added: “Happiness at work is profitable, productive and contagious. At this point in time, a company cannot afford to have unhappy employees.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Banking is changing radically in the 21st century, but Emma Duguid of @NatWestGroup argues insight is needed to mak… https://t.co/LFB93BAGMk
US Senate calls for transparency on Census Bureau panel https://t.co/hxUAEAQaQf #mrx #marketresearch
Convenience and value for money are key in e-commerce https://t.co/mOP5Lnw2HJ #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Research Consultant, Financial Services
£36000–44000
GambleAware
Senior Research Officer
30,000–£40,000 FTE + benefits
Hasson Associates
Research Consultant, award-winning agency
£31000–36000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @TweetMRSpride: SABRINA TRINQUETEL – RESEARCH HERO. You heard right! Our brilliant co-chair @SabrinaQ_mrx is one of this year's @TweetM…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments