Relative Insight uses technology, based on extensive research from Lancaster University, that was initially developed to be used by law enforcement to identify masquerading by criminals by analysing language used in conversations.

It is now used to provide insight into the language found in advertising copy, website copy, social media and any other channels where language is used in relation to a brand. The company plans to “disrupt the subjectivity around traditional marketing approaches by providing sophisticated evidence-based analysis of the language used by competitors and consumers alike.”

More information on the company can be found here.