NEWS27 May 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— The Scottish National Party (SNP) has complained to the Information Commissioner about Labour’s use of automated cold calls to potential voters in Scotland.
The SNP’s Dundee West MSP Joe FitzPatrick says Labour broke the rules when it made unsolicited automated calls last week, but Labour has claimed that the calls were researching voter intentions, not promoting the party, and so were not prohibited.
A spokesperson for the Scottish Labour Party told Research the calls made to voters in Dundee last week asking people how they would vote if there were a general election tomorrow were part of “an opinion poll undertaken by a reputable company on behalf of the local party”.
The spokesperson said: “The reality is this is a smear story from the SNP – a party who are renowned for their attempts to manipulate the media to win votes a few days before an election. At all times we have complied with the requirements placed upon us.”
Last year the Lib Dems were reprimanded for their use of automated calls after the Information Commissioner rejected their claim that the calls were for research. The Commissioner said that although the calls included questions about party policies, they were in fact “for the purpose of promoting the Liberal Democrats”.
The SNP was also reprimanded by the Commissioner in 2005, for calls that contained a recorded message from the actor Sean Connery.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Three Hands Insight
Social Insight Consultant
c. £45k plus profit share scheme and healthcare
Hasson Associates
Associate Research Director
£40000–65000
Hasson Associates
Evaluation Consultant / Senior Consultant (EU Evaluation)
£38000–45000
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments