Kuoni and Club Med sign for GfK travel monitor
Club Med managing director Laurent De Chorivit said: “The importance of being able to call upon accurate and independent market data and analysis cannot be underestimated. This knowledge provides the travel industry with an invaluable insight into how the upcoming seasons are shaping up, enabling Club Med to identify and react to market dynamics with confidence.”
GfK Ascent-MI MD Sarah Smalley (pictured) added: “The addition of Kuoni and Club Med serves to further strengthen our partnership with the travel industry. Amidst a period of economic uncertainty accurate booking information and analysis is absolutely vital to the industry, and their data enhances our knowledge and insight into the market.”
Ascent MI was acquired by GfK earlier this year.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments