The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetise media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention.

The launch follows its recent acquisition of Fidelity and its patent-pending real-time bidding digital out of home (DOOH) ad tool.

Marketers can use Kubient’s tools to help with first-party interest, behaviour, device, and location-based data. Its Audience Cloud has pre-bid fraud protection built into it.

Peter Bordes, chief executive officer of Kubient, said: "The ad buying supply chain has become incredibly fragmented, cluttered and siloed, making it difficult for publishers to realise the value of their audiences and for brands to cost effectively reach them. The industry needs to move away from volume-based buying and selling, and toward connecting relevant audiences.

"Kubient’s Audience Cloud helps solve the multitude of issues surrounding fragmentation, supply chain inefficiencies and ad fraud. Our flexible, end-to-end marketplace provides buyers and sellers with the next generation of infrastructure and tools to trade based on their needs and workflow."