NEWS11 November 2009

KPO firm Integreon acquires Grail Research

M&A North America

US— Knowledge process outsourcing company Integreon has acquired strategic research agency Grail Research from its parent company Monitor Group.

Grail boasts clients including Microsoft, Estee Lauder and some of the world’s largest pharmaceutical companies, and it has offices in the US, China, India and South Africa.

Terms of the deal were not disclosed, but Monitor Group has signed a five-year deal to buy research services from Integreon and neither company expects any jobs to be eliminated during the integration process.

Integreon CEO Liam Brown (pictured) said: “This acquisition accelerates the expansion of our business intelligence, research and analytics business with high-end, custom market research. With the addition of Grail’s capabilities, Integreon can meet the most demanding global research requirements of our investment banking, law firm and corporate clients on an enterprise basis.”

Grail’s founder and CEO Colin Gounden has joined Integreon as chief marketing officer. He said: “Together we expect to strengthen Integreon’s market leading-position as the next-generation research and analytics firm.”