The service, called Crowd Connection, will provide customers with digital market insights from a customisable forum run on mobiles or PCs for product innovation. KPMG said that it can be used for one-off research projects or as a managed, ongoing community made up of customers, suppliers, employees and partners.

Crowd Connection is powered by Chaordix’s Crowd Intelligence technology, which is already used by clients including P&G, IBM, Futurebrand and American Airlines.

Chaordix founder and CEO Shelley Kuipers (pictured) said: “With this alliance, KPMG’s clients will be able to benefit from an always-on global market intelligence gathering platform and analysis capacity which we’ve found is a highly effective and cost efficient improvement on many traditional means of market research, brand development, and innovation exploration.”