NEWS6 May 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Kinetic Worldwide, the GroupM-owned outdoor advertising agency, has launched a new global group to focus on the long-term future of the media and marketing business.
The new Kinetic Futures group, which the firm describes as a “think tank” will explore the impact of changing consumer behaviour, “increasingly ubiquitous” technology and how ever-increasing amounts of data will affect communications and commerce.
Kinetic has appointed Jeremy O’Brien (pictured) as managing director and global futurist to lead the new unit. He has been with the firm since 2006 and served in a number of roles, including director of research and marketing, head of special projects and account manager.
Steve Ridley, the firm’s global CEO said: “Kinetic has always been a very forward-looking company, and it is a testament to our vision and success that we are dedicating ourselves to exploring the far future of our business. Jeremy’s unique global background and business experience makes him the logical choice to develop this asset in Kinetic’s global portfolio.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
Related Articles
The world's leading job site for research and insight
Resources Group
Qualitative Research Manager – Leisure, Hospitality & Tourism Clients – Brand Consultancy
£40,000–£45,000 + benefits
Hasson Associates
Insight Manager
£37000–43000
Hasson Associates
Senior Evaluation Consultant – Transport and Infrastructure
£38000–48000
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments