NEWS4 January 2021

Kinetic hires CEO

Media News People UK

UK – Out-of-home (OOH) advertising agency Kinetic has appointed Keith Kaplan as global chief executive officer.

Keith Kaplan_crop

Kaplan (pictured) will take over from Marc-Antoine de Roys, who recently announced his retirement. In his new position, Kaplan will initially focus on investment in professional development and new OOH tools and products.

Prior to joining Kinetic, Kaplan worked as an investor and advisor in the ad tech industry.

Other previous roles include at Adconion (now Amobee), King Digital Entertainment, a division of Activision, and leading global client and agency development for Yahoo.

Kinetic is part of advertising firm WPP, and has 21 offices in 11 countries focusing on OOH advertising.