Anson has joined the management consulting firm specialising in the market research, analytics and information industry after holding positions at SPSS (now IBM) and Globalpark (now Questback).

Cambiar’s managing partner, Simon Chadwick, said: “Kelly has an outstanding reputation as a strategic marketer who really knows this industry. Strategic marketing has long been at the core of our consulting services and I am delighted that we have been able to attract such a talented consultant to head this area for our clients.”

Anson added: “I’m honoured to join the Cambiar team. I’ve heard a lot of people talk about proprietary methodologies and technologies – in the end, what matters is the impact it has on people, and the value it brings to the business. I’m excited to help these organisations devise marketing strategies to reach their business goals.”