Keen Decision Systems and TapClicks partner on marketing mix data

US – Marketing mix software-as-a-service (SaaS) company Keen Decision Systems has partnered with marketing technology business TapClicks with the aim of simplifying data collection in marketing mix models.

Through the partnership, TapClicks will integrate its data management platform with Keen Decision Systems’ marketing mix modelling platform, which offers data on performance measurement and other insights for marketers.

The combination will allow marketers to upload and analyse their data into marketing mix models. Additionally marketing mix results can be added to the TapClicks platform for automated buying processes.

Babak Hedayati, chief executive and founder, TapClicks, said the partnership would allow marketers to “extract the data they need and utilise it in their marketing mix models” in a cost-efficient way.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts