Kathi Love to step down as GfK MRI president
Love (pictured), who has been president and CEO of MRI since 2000, has resigned to pursue a long-standing interest in psychology and sociology. Prior to joining the agency she was VP, market research and advertising planning at EMAP Peterson Publishing.
Last year, she took a seat on the board at the Media Behaviour Institute after GfK MRI acquired a 25% stake in the company. At the agency, she has most recently led partnerships with Scarborough and Keller Fay to enhance the MRI product offerings.
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