NEWS29 July 2009

Karlsberg to head McCallum Layton analytics offer

Data analytics People UK

UK— Research and marketing insight consultancy McCallum Layton has promoted Angela Karlsberg to the position of head of analytics.

Karlsberg has a PhD in statistics from the University of Sheffield. She joined McCallum Layton in 2007, and since then she has been engaged in high-level analytics projects for many of the agency’s major clients.

Founding partner Duncan McCallum said “While an analytics service is not something new to our agency, we have further developed our business to offer greater support to our clients in these tough times. Angela will ensure that we provide cutting edge analytical support.”