NEWS28 October 2010

Kantar Videolytics goes live in public beta mode

North America Technology

US— Kantar Video has launched the public beta version of its Videolytics online video tracking, syndication and optimisation tool.

Seventeen media publishers, marketers, agencies and ad networks signed up as partners earlier this month while the service was in private beta mode, but it is now available on a self-service free trial basis.

The tool offers users access to a range of analytics, tracking and optimisation services including attitudinal and global panel data as well as online behavioural metrics.

Kantar Video CEO Bill Lederer (pictured) said: “This on-demand platform enables efficient and accurate analysis to facilitate better, faster decision-making by marketers and their agencies, content creators and distributors, and media companies.”