Seventeen media publishers, marketers, agencies and ad networks signed up as partners earlier this month while the service was in private beta mode, but it is now available on a self-service free trial basis.

The tool offers users access to a range of analytics, tracking and optimisation services including attitudinal and global panel data as well as online behavioural metrics.

Kantar Video CEO Bill Lederer (pictured) said: “This on-demand platform enables efficient and accurate analysis to facilitate better, faster decision-making by marketers and their agencies, content creators and distributors, and media companies.”