Kantar transfers Millward Brown licence to TNS in Israel
Until now Kantar’s local activity in market research has been through TNS (also known as TNS Teleseker), Kantar Media and Millward Brown licensee Shiluv, which introduced a number of Millward Brown solutions into the market.
In October the licence agreement between Millward Brown and Shiluv will terminate and Millward Brown’s licence in Israel will be transferred to TNS as of November 1st 2015.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments