Kantar to release research tool in 45 markets
Kantar Live, which was developed by Kantar’s team in China, allows users to access moderated sessions combining quantitative polling, qualitative in-depth interviews, tailored discussion guides and AI-led analysis.
Kantar Live complements Kantar’s LINK+ early creative development platform and is also compatible with Kantar’s ConceptEvaluate and ConceptEvaluate AI innovation tools.
Will Galgey, global managing director, solutions and platforms at Kantar, said: “The world is moving so quickly that brands are looking for faster, more agile research they can act on – without compromising on depth or quality.
“Kantar Live fills that gap in the market by combining the depth of qualitative insight with the scale of quant in a single, real-time experience.”
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