NEWS6 July 2023

Kantar Public buys Lithuanian policy business

Europe M&A News Public Sector UK

UK & EUROPE – International public policy evidence and advisory business Kantar Public, formerly part of Kantar, has acquired Lithuania-based policy research and consultancy PPMI.

Michelle Harrison

The deal will strengthen Kantar Public’s offer across public policy advisory and evaluation, data and analytics, and behavioural and communications work, to support government, multi-laterals, business and civil society clients.

The acquisition has completed and PPMI will start working alongside Kantar Public with immediate effect. The value of the deal is not being disclosed.

Founded in 2001, PPMI is based in Vilnius, Lithuania, and conducts European research and policy analysis. Its team includes around 100 in-house researchers from disciplines including political science, economics, sociology and philosophy.

The company works with partner organisations in all EU countries to serve public sector leaders in the EU and international institutions as well as national authorities. 

Kantar Public was spun off from Kantar Group last year in a deal backed by private equity company Trilantic Europe.

Michelle Harrison, global chief executive of Kantar Public (pictured), said: “I am thrilled that Haroldas Brožaitis and his excellent team at PPMI are joining us at Kantar Public. From our first meetings, the synergies in our purpose, strategy, ambition and culture were remarkable. Our combined expertise in delivering evidence and advisory work across the public policy spectrum, and our shared recent history of technology investment to deepen our data and analytics capabilities, will take our ability to deliver to our clients to the next level.”

Haroldas Brožaitis, managing director at PPMI, said: “Today is the start of the next exciting chapter for PPMI as we embark on our new relationship with Kantar Public. We are proud of our purpose-based culture, which combined with exceptional strength in analytical capabilities and technology-enabled data, enables us to be a strong collaborative partner to existing and future clients operating in the public realm.

“The complexity of the societal, economic and environmental challenges that governments, the public sector and non-governmental organisations are facing across the public policy spectrum are immense. We, alongside Kantar Public, are fully committed to being part of how we solve for these challenges – as we continue to provide strong evidence-based insights to support effective decision making and sustainable positive outcomes for communities around the world.”