Kantar’s specialist B2B agency has hired Jon Crabb and Kathleen O’Donnell as client and marketing & business development directors respectively.

Crabb (pictured) joins from RS Components where he was head of insight overseeing global intelligence and research studies on B2B distributive trades. He has worked both agency and client side with stints at Maritz and Research International and he was head of insight at Nokia for more than 10 years.

O’Donnell joins from the C-suite podcast at Audere Communications where she was business development director, sourcing executive contributors and driving revenue growth. Earlier in her career she worked as business development director at Frisch Executive Search, Foresight and has worked on the client-side at Warner Brothers and The Australian Film Institute.

In addition, Mark Evans and Vasilis Tzakis have joined the team at manager and executive levels. Evans has recently returned to London from New Zealand, where we worked as a senior executive at Colmar Brunton, working on financial services and public sector accounts.

Tzakis joins from Fieldbox where he specialised in automotive research. He has also worked at Just Worldwide Healthcare and Schlesinger Associates.

Julian Green, head of the Corporate Practice said: “Jon and Kathleen’s experience, in terms of both B2B category insights and marketing knowledge, is a major asset which will benefit our clients enormously. This combines with the immediate positive impact brought by Mark and Vas in terms of executive capability and couldn’t come at a better time.”