NEWS7 July 2015

Kantar Media launches TGI Target Snapshot

Europe News UK

UK — Kantar Media has launched a new solution for advertising, marketing and media agencies to access and understand product and brand consumer insights.

The product is called TGI Target Snapshot and is a web app powered by data from Kantar Media’s TGI study.

Alex Kuhnel, chief operating officer, TGI, Kantar Media, said: “When you need consumer insights, you generally need them instantly. So we have worked with agencies to build a web app that enables the comparison of consumers of different brands in just a few clicks. These can be understood in relation to a range of consumer characteristics and behaviour, including product and brand use, consumption frequency and media use.”

TGI Target Snapshot is available in Great Britain and France and will be launching shortly in further markets.