NEWS27 June 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS27 June 2017
US – Kantar Media has integrated unique mobile search advertising trending data across its AdGooroo search intelligence platform.
The new mobile search data means that AdGooroo offers estimated spend, cost per click and clickthrough rate and observed data such as keywords and ad creative.
According to the announcement, advertisers and agencies can now access years of proprietary paid and organic search data dating back to 2013 on a vast number of industries and advertisers.
“Changes in consumer behaviour are making mobile search an increasingly important part of digital advertising,” said Manish Bhatia, CEO of Kantar Media NA.
“Our AdGooroo platform is the only provider of mobile search trending data, including spend, performance stats and ad creative, which is critical for marketers seeking to understand their performance in the marketplace, benchmark against competitors and decide how to allocate their budget and resources.”
The mobile search enhancements are now available in the US and will be expanded to the UK, Brazil, Australia and France later this year.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Artificial intelligence has numerous benefits for marketing. Rachael Kotadia looks at how AI can help:… https://t.co/pzwQU09DhF
Streaming service subscriptions rise in Q1 2022 https://t.co/wC426xb4kt #mrx #marketresearch
Hypothesis nominates new CEO https://t.co/OSNvwqggyn #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant Insights Specialist– Brand / Innovation / Cultural Insights
up to £45,000 + Benefits
Scottish Water
Customer Insight Project Leader (Fixed Term for a period of 2 years)
£30,605–£42,575 (Depending on Skills and Experience)
Resources Group
Research Director (Quantitative Evaluation) – Education Sector Research (Charity)
c. £60,000 base plus additional skills adjustment (to £8000)
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @A_AMilne: Eeyore stood by himself and thought about things. Sometimes he thought sadly to himself, “Why?” and sometimes he didn’t know…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments