Kantar Media grows mobile search advertising data capabilities
The new mobile search data means that AdGooroo offers estimated spend, cost per click and clickthrough rate and observed data such as keywords and ad creative.
According to the announcement, advertisers and agencies can now access years of proprietary paid and organic search data dating back to 2013 on a vast number of industries and advertisers.
“Changes in consumer behaviour are making mobile search an increasingly important part of digital advertising,” said Manish Bhatia, CEO of Kantar Media NA.
“Our AdGooroo platform is the only provider of mobile search trending data, including spend, performance stats and ad creative, which is critical for marketers seeking to understand their performance in the marketplace, benchmark against competitors and decide how to allocate their budget and resources.”
The mobile search enhancements are now available in the US and will be expanded to the UK, Brazil, Australia and France later this year.
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