NEWS7 October 2021

Kantar launches video ad analysis tool

AI Media New business News UK

UK – Kantar has developed an artificial intelligence (AI) creative effectiveness tool for digital video advertising.

Digital advertising

'Digital Video AI’ is used to predict the performance of digital video advertising by measuring advertisements against behavioural and creative metrics.

The tool is based on Kantar’s Link database, which features more than 230,000 adverts, and was created in partnership with Unilever, which has also tested adverts on the Digital Video AI platform.

Dinesh Gopinath, global head of product for Kantar’s Analytics practice, said: “Our research shows that 49% of advertisers plan to increase the use of AI solutions to evaluate creative.

“Worth almost half a trillion dollars this year, digital ads will account for more than 60% of total ad spend.”