Kantar gets Colombia audience measurement contract

The stations covered are: Señal Colombia, Canal Trece, Canal Capital, Teleantioquia, Telecafé, Telecaribe, Telepacífico and Canal TRO.

Under the new service these regional channels can access granular data on the digital audiences of their channels – across multiple screens – and develop cross-media advertising strategies.

The service will provide total viewership metrics across TV and digital content.

Carolina Ibargüen, managing director of Kantar IBOPE Media Colombia, said: “This collaborative project between the TV channels, Mintic and Kantar IBOPE Media will help the industry to better understand the changing viewing habits of Colombian consumers. It is an important step for the industry which is investing in premium video content and seeking to measure audiences across all platforms and services.”