NEWS19 December 2012

Kantar and Nielsen collaborate on book buying data

Data analytics UK

UK — Kantar Worldpanel and Nielsen BookScan are working together to produce information on the buying habits of print and e-book consumers.

Retail sales tracking data from Nielsen BookScan will be combined with the information Kantar Worldpanel collects about book purchases, sourced from some 15,000 panellists. Kantar’s data includes consumer demographics, purchase price, format and reasons for buying.

Trade publication The Bookseller will be among the first to publish the combined data.

BookScan commercial director Ann Betts said: “Combining consumer research with our sales tracking data will give a richer and deeper view of the book market and answer some of the key questions that people in the book world have been asking about e-books.”