NEWS9 October 2015

Kantar adds sentiment analysis to Twitter TV ratings dashboard

Technology UK

UK — Instar Social, Kantar’s subscription-based Twitter TV ratings dashboard service, now offers sentiment analysis.

Instar Social contains data across channels and programmes, including minute-by-minute level analysis, series benchmarking and filtering by hashtags/ keywords, contributors and mentions.

According to Kantar, the new sentiment analysis provides top-line positive, neutral and negative categories but also allows users to access the underlying emotions behind the tweets. It will allow users to understand if a show is generally more positive, negative or neutral, and rank programmes according to positive or negative sentiment.

The service launched on October 1.