The Design for Real Consumers Partnership aims to “improve consumers’ lives through original research and the design of practical solutions across consumer markets and public services”.

Its proposed workstreams include: putting consumers in control of their credit; consumer decision-making in telecoms and enabling better choices in social care.

Speaking at the launch of the event last night in London, Which?’s head of Behavioural Insights, Alexandra Chesterfield, said: “Which? has always worked to make consumers as powerful as the companies they deal with, and updating standard assumptions about how human decision-making works is vital to this.

“This programme is being launched to continue to enhance this mission to empower consumers, to make it easier to navigate the consumer world, make better decisions and make life simpler and safer.”

Results of all research will be made available to the public.