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NEWS20 July 2009

John Gerzema on research and the ‘brand bubble’

Features

The last thing the world of business needs in the wake of the credit crunch is another bubble bursting.

Cover image of The Brand Bubble

But that’s exactly what John Gerzema and Ed Lebar, authors of The Brand Bubble, are warning could happen if we don’t take another look at how we measure brand value.

In this 7-minute interview, Robert Bain speaks to Gerzema about the brand bubble and what it could mean for research and marketing.

Video:

John Gerzema

Trouble playing the audio? Click here to download the MP3 file.

@RESEARCH LIVE

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