Joe Staton promoted to GM at GfK Roper Consulting

Staton joined the firm from The Future Foundation in April this year as global trends director, and was responsible for leading development around the TrendKey consumer trends platform.

On top of overseeing the day-to-day running of the firm’s London office, Staton will now be responsible for leading innovation within Roper Consulting’s global consumer trends and insight offer.

Holly Heline Jarrell, group managing director at GfK Roper Consulting and GfK Roper Public Affairs and Corporate Communications, said: “Joe has already greatly strengthened our trends offerings in his role as director of consumer trends here and in the US and I am thrilled he is taking on this new set of responsibilities leading our UK GfK Roper Consulting business.”